Gerald Bramm operates Bramm Research Inc. specializing in conducting marketing research for consumer and business-to-business clients. His focus is on industry and benchmarking surveys for associations and industry publications. Gerald has been a member of the MRIA (Marketing Research and Intelligence Association) for 26 years. He holds the CMRP designation (Certified Marketing Research Professional).
Prior to forming his own company, Gerald spent three years as the Director of Research for the Southam Magazine Group. During this period he worked closely with editors and publishers on numerous research projects directed at both readers and advertisers. Before Southam he was the Director of Research with the advertising agency J. Walter Thompson working both in Toronto and Montreal. In this position he worked on a large variety of packaged goods and service accounts.
In 2003 Gerald also co-founded Gray Matters Research where he conducts research, writes and speaks on topics related to our aging population. His specific interest here include marketing to this demographic, the “new” retirement and aging workforce issues. From insights to implementation, Gray Matters is dedicated to helping organizations understand this diverse and rapidly growing segment, applying broad business experience and sensitivity to this market.