As general public awareness of the evolutionary story of aging demographics has increased over the last ten years, so too has the hyperactive dialogue about the social challenges we may face as a result. Yet the narrative of an aging world has spun new knowledge and innovations, positive attitudes and approaches to living a healthier longer life, and along with all that – new market opportunities.
It has also brought a new hybrid of language and, if not quite a fusion of professional fields of practice, certainly collaborations. One of the benefits of our Planet Longevity panel is that we have created a platform where the expertise and insights we bring from our individual practice areas helps inform each other in this fusion; and ideally helping others, we distill the complexities in the discussion on aging and longevity. Sort out the confusion of terminology if you will.
Financial + Gerontology = ?
At first reading, never mind murky waters, you might think the fusion of these two terms, financial and gerontology are oceans apart.
How, individually, are these two practice areas defined? What happens if you try to couple these two established professional practices, when taken separately they are still largely not that well understood by the everyday person?
Enter Suzanne Cook, researcher and social gerontologist; and Marie Howes, financial planning consultant. We decided to ask each other first to clear up in uncomplicated terms what each of our professions is about and give you a sense of our particular focus. Let Suzanne start.
As a researcher who studies aging, let me begin by saying that as an interdisciplinary field, gerontology (the study of the biological, psychological, and social aspects of aging and older people) consists of many disciplines such as health, psychology, sociology, education, law and political science, to name a few.
Gerontologists work as practitioners on the front line with individuals. In addition, gerontologists can work within public policy and social planning. Within organizations, they can be involved in program development and evaluation. Gerontologists might also consult and conduct research, as I enjoy doing.
Traditionally, the financial aspects of aging have been a bit on the periphery within the study of aging, a part of gerontology and issues of aging, but not in the forefront. A great example of this is the lack of attention generally paid to later life work and career development among older adults, which is the focus of my research and work in the field.
Regardless, financial and economic issues, such as low-income seniors, pension plans and retirement savings, are gerontological issues, and are important personal and public policy issues. Furthermore, the importance of economic and financial issues in people’s lives on the journey of aging, but also as public policy issues, is further demonstrated through economics and financial management courses being included in many gerontology programs.
Let the fusion begin
This is where the fusion becomes interesting in an aging world. The ripples on the water in this conversation, pool closer when we both speak of the increasing importance of economic and financial issues connected with aging in our society. Marie picks up this linkage by looking at the micro process of personal financial planning.
As a financial planning consultant, my current focus is on challenging current standards for health care funding and delivery methods, and my other concern is about the regulation of financial and investment advisors as related to consumer rights.
Personal financial planning is the process of helping individuals and families to use their income and assets to be meet their life goals now and in the future. The objective is that these goals will be met through the implementation of cash flow management, risk avoidance plans, investment planning, tax strategies and estate planning.
Over the last ten years, personal financial planning has seen innovation in financial products needed by individuals to meet their goals – especially in investment products. For example, Exchange Traded Funds have become a lower cost alternative to mutual funds. But product developers have also added complexity to the product offerings. There has also been a trend toward “fee-based” financial planning, which can blur the distinction between “advice only” and “advice tied to product sales and compensation”.
The gap in public understanding of personal financial planning is in confusing financial planning with investment planning and the purchase of investment products. Many people think that financial planning means buying GICs or mutual funds. That is investment planning and implementation. True personal financial planning does include investment planning and the purchase of investment products, BUT it is a much broader process.
A much broader process indeed. As more of our thoughts turn to forward thinking on aging issues, it will be even more so when you begin to include the equation question Financial + Gerontology = ?
Next in part two of our series Fusion and Confusion, we will look at the current roll out of that equation and share our thoughts on what this means professionally, and how it may sit in the consumer mindset as they make decisions in their future life course.
Suzanne Cook & Marie Howes